We are like that only

We Are Like That Only deals with the psyche of the Indian consumers, the cause behind the Indian market to be what it is. It discusses what it takes to sustain a business not just on paper but in reality, in the present-day market. Numerous international brands have come to our market hoping to hit the billion-plus mark. However, they constantly face consumers who bargain for any and every product.

Indian market works totally in contrast to the predictable discernments of an emerging market most of the time. All this, at the end of the day, leaves the seller with innumerable questions about the structure of the Indian market. 

We Are Like That Only describes twelve important facets of the Indian consumer, which are nothing but the attempts to answer those questions.