Jugaad Innovation - Penguin30

Jugaad Innovation - Penguin30

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CommonFolks
Author: Navi Radjou, Jaideep Prabhu, Simone Ahuja
Publisher: Penguin Random House
No. of pages: 344
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Other Specifications

Language: English
ISBN: 9780143429722
Published on: 2012
Book Format: Paperback
Age group: Teens

Description

A household word in India, jugaad, and more specifically, jugaad innovation is increasingly a global phenomenon. Delving deep into numerous cases from India and around the world, Navi Radjou, Jaideep Prabhu and Simone Ahuja demonstrate the power of this gutsy Indian art of improvising frugal solutions and show how it can be adopted in start-ups and corporations alike.

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